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Online scandal sees net traffic soar

By: Matt Eaton, Hong Kong
Published: Feb 28, 2008

Hong Kong - Not everyone involved in the Edison Chen "nude photo scandal" have been left red faced. Entertainment blog The Blemish has seen a 1300% increase in traffic since the scandal erupted.

New data from Hitwise shows The Blemish, an entertainment, celebrity news, gossip and video blog, quickly ascended the ranks in the entertainment industry, jumping a massive 492 places to become the 65th most popular entertainment website visited by Hong Kong internet users.

In the week to 9 February, Hitwise said The Blemish experienced an increase in market share of visits of more than 1300%.

Among the top 20 websites to refer traffic to The Blemish during the survey period were social networking and forums websites YouTube (5.57%), HKGolden.com (1.87%), Facebook (1.63%) and Discuss.com.hk (1.42%).