Media Relations Mar-08

Catalog
Adele Chan

Editor
Tuber Productions

Target audience? Men and women aged 18 to 39 who love fashion, shopping and life.

Main focus? Product shopping pages, which include apparel, beauty, electronics and eco-friendly items.

USP? Catalog has a sleek layout, which highlights the products making it easy to view and shop, and it's available free within stores including Tangs, M.A.C, Blackjack, and French Connection.

Preferred PR approach? Email.

Worst time to contact you? Sunday.

Preferred day in attending events? Any weekday during the first half of the month.

Deadlines and materials? First week of the month for next month's issue.

Dos and don'ts when approaching you? Just be nice and all's good.

Best PR approach so far? A press release (not written in Haiku) that includes high-resolution images, prices and contact details.

Your attitude towards a free lunch? Lunch is never free, someone has to pay.

 

Navigator
Jeffree Benet

Editorial Director
Inkybrain Media Ventures

Target audience? Socially mobile readers who go out by themselves or with friends and are adventurous and curious about new things.

Main focus? Balancing consumption with lifestyle, not just what to buy, or eat, but something for the mind; to live better, love better and be happier.

USP? We're ‘Your local friend'. We don't condescend, more like an email to a friend, sharing cool things we've discovered or thought up.

Preferred PR approach? Press releases with images.

Worst time to contact you? Mornings.

Preferred day in attending events? Anytime.

Deadlines and materials? At least 2-3 weeks before target month.

Dos and don'ts when approaching you? Candy, yes. Calendars, no.

Best PR approach so far? Press junket to Serbia from Voda Voda.

Your attitude towards a free lunch? Never hurts...

 

I-S Magazine
Elaine Meyers

Managing Editor
Asia City Publishing

Target audience? PMEBs aged 20-39, affluent, well traveled, well educated, decision makers and mainly single.

Main focus? Dining, nightlife, lifestyle and entertainment.

USP? 'A must-read for the happening people!' Plus, we're free, weekly, and have unique content and tonality.

Preferred PR approach? The personal approach - word of mouth, staying in touch via emails and the occasionally call to catch up.

Worst time to contact you? Don't ever call on Fridays; that's when we put I-S Magazine to bed.

Preferred day in attending events? Earlier in the week is better than later.

Deadlines and materials? At least three weeks before the date of publication.

Dos and donts when approaching you? Do know what you're talking about. Don't demand coverage like it's owed.

Best PR approach so far? " I will take care of everything ... "

Your attitude towards a free lunch? OK, as long as it's under five courses and two hours!

 

Juice

Wayne Lee

Editor-in-Chief
Catcha Media Group

Target audience? PMEBs, Young Adults between 18- 25 and people in the creative industry.

Main focus? Nightlife, party culture, street fashion and music.

USP? Relevant to cool young adults.

Preferred PR approach? Email.

Worst time to contact you? Mornings.

Preferred day in attending events? Friday.

Deadlines and materials? Every 11^th of the month.

Dos and don'ts when approaching you? Do drop me an email and follow up with a call. Don't be too pushy we get loads of emails and we need time to digest information too.

Best PR approach so far? 141 Worldwide inviting me to interview some musicians for the Heineken Music Club for the Mosaic Festival even before I sent them my request. They also did their research and knew which musicians were right a right fit for our mag.

Your attitude towards a free lunch? Receptive.