Grey Re-examining Asian Values

Hong Kong-If you think the result of a research on 500 Asians from 16 countries can determine the trend of all Asians life style and values, then you may want to check out Grey Group’s latest report—Eye on Asia.

This is an annual study that held to understand Asians attitudes about work, family, finances, the environment, and their value systems.

It intended to help the world re-shape perceptions about Asian cultures in the 21^st century, but most important, Grey believes that the study on consumers’ values and behaviors will impact branding and communication efforts.

“Eye on Asia serves to reinforce that Asia is an extremely dynamic and diverse continent and some of the normal stereotypes and assumptions that are made about lifestyle, aspirations and value systems need to be re-examined,” Chris Beaumont, architect of Eye on Asia and President and CEO of Grey Group Japan, said.

The report concludes that 91 percent Hong Kong people feel that modern life is becoming more stressful; 92 percent wish their life contained more fun; and 81 percent believe protecting the environment is more important than economic development.