Yili hands more business to JWT Beijing

Beijing - Yili, a large dairy producer in China, has awarded its milk powder business to JWT Beijing, following a pitch that involved four other agencies.

Oliver Xu, MD for JWT Beijing, said his team presented a brand strategy for Yili and believed the strategy and team spirit that impressed the client.

The agency handled advertising for its yoghurt drink since 2003 and managed its corporate communications, including its premium milk and children's milk.

The recent pitch for Yili milk powder designed for infants and toddlers involved Grey, Dentsu and two other local agencies.