UPDATED: DHL edm surpasses benchmark

DHL's customer newsletter has an average delivery rate of 91% and an open rate of 20% compared to the industry benchmark for business-to-business edms of 82% and 21% respectively.

"DHL is very pleased with the success of One Voice. Our objective is to provide a customized, relevant and direct way of reaching out to our customers. To surpass the industry benchmark shows how DHL constantly strive to establish high standards of excellence in customer management," DHL APAC's head of global communications, global customer solutions, Li Li Koh said.

The newsletter was formerly known as GCS Connections and has, since its 2005 launch in APAC, has reached out regionally via edms to 6,000 customers per issue. In total DHL has sent out 55,885 edms globally, with 12,040 edms opened and 5,885 clicks garnered.

The objectives of the programme include updating its customers with news, services, offerings and events globally and hopefully enlarge and enrich its global customer solutions (GCS) customer database.

Its target audiences include the customers, GCS community (internal), business units key stakeholders and the Deutsche Post World Net senior management.