Crush helps Plus promote road safety

Malaysia - Crush Malaysia assisted toll expressway operator, Plus, in their road safety campaign which was launched during the CNY holiday break. The campaign consisted of a series of print and radio advertisements and public notices with sobering taglines.

The taglines 'Respect your limits' and 'What's behind every road accident?' is followed by the statement: 'fathers and mothers, husbands and wives, sons and daughters, brothers and sisters, grandchildren, colleagues, classmate and friends'.

"Respect your limits is about respecting themselves as drivers and also respecting the limits of the vehicle," Plus corporate communications manager Khalilah Mohd Thalha said.

Crush Malaysia general manager Farrah Harith-McPherson added, "We aim to create maximum impact in regards to how an accident is more than just an accident - it can change lives permanently for the worse".