Omnicom takes digital focus

Shanghai - Omnicom has hired Jason Kuperman, former MD of Agency.com in Shanghai, to lead its digital operations across the region.

Kuperman will work closely with all Omnicom agencies, which includes the BBDO network, DDB and TBWA, to enhance their digital capabilities and profiles.

Kuperman will be based in Shanghai and report to Michael Birkin, Omnicom's vice chairman and CEO of Asia Pacific.

"With the steep rise in digital services provided across all our agencies in numerous markets, we face a need to constantly build our capabilities through smart hiring, training and acquisitions. Jason's background is perfect to accomplish this," Birkin said.

"The organic development of interactive capabilities has given Omnicom agency networks a leadership position to deliver innovative integrated campaigns for clients. The goal now is to bring even greater focus to digital's contribution in the region and to continue to advance our digital capabilities within the accelerating new media market."