Nielsen gets new research lead

Singapore - The Nielsen Company has appointed Michael Sherrard to the newly-created role of executive director, FMCG Customized Research, Asia Pacific, who reports to MD Alastair Gordon.

"His new role further reinforces Nielsen's ongoing commitment to our clients as we recognize and respond to the need to have dedicated industry experts in our core FMCG sector," Gordon said.

Prior to joining Nielsen, Sherrard was the global head of consumer insights for Fonterra Brands where he helped establish its global insights structure and research platform to create a consumer and brand-learning environment. During his tenure at Fonterra, the dairy food manufacturer launched the largest number of successful brand innovations and consumer activation programmes in its history.

He will be based in Singapore.