McCann wins Prudential

Malaysia - McCann Erickson has won a three-way pitch for the Prudential Assurance Malaysia account. McCann will be taking on Prudential's "what's your number?" campaign as well as campaigns for new products this year.

The "what's your number?" campaign is aimed as a reminder to Malaysians to think seriously about saving for retirement. Prudential also released research findings by Synovate that say Malaysians are ill-prepared for retirement - 60% do not know how much they need for retirement.