Brand Influence League - Mar08

SMRT off to a good start in 2008

The first month of 2008 saw SMRT's CEO Saw Phaik Hwa lead in terms of CEO citations in the local press with 11 citations - half of the total mentions it got in 2007 - which was way higher than any month last year.

Singapore Airlines's Chew led the global press category with 36 mentions, a huge drop compared to the  94 it clocked in December 2007. With just seven citations it managed to rank locally at second position while CapitaLand's Liew, DBS's Tai and SPH's Chan drew at third place with six counts each.

Globally, CapitaLand's Liew checked in at second place with 16 citations followed by SMRT's Saw at third with 13, one rung lower than what it got in local citations.

With regards to telecommunications CEOs, both SingTel and MobileOne had five mentions each while StarHub's Clontz did not even get a single press citation locally. Globally however, MobileOne's Montefiore beat Singtel's Lee by three counts with nine and six respectively. Similarly StarHub fared badly in comparison with no mentions again.

Banks in general had a poor showing this month but DBS's Tai managed to get first placing in both local and global mentions amongst the financial institutions with six and 11 citations respectively. Both OCBC Group's Connor and UOB's Wee had the same results globally with one count each and zero mentions locally.

In the global board, Flextronics's McNamara, Jardine Cycle & Carriage's Cheah, Singapore Post's Lau, Starhub's Clontz and STATSChipPAC's Tan fared badly with zero mentions - a similar fate they received in the local board too.