Moet sets up for new PR partner in March

Singapore - Moet Hennessy Diageo Singapore and Communications DNA have parted company after nearly two years and the company is expected to hire a new agency for its PR business on 1 March.

The account was one of the first for Communications DNA which launched in ymid-2006 and the agency's CEO, Monica Alsagoff, described the move as a natural progression and a mutual decision but also said the new team and new direction at Moet had played a part in the change.

"From a business point of view, our agency has evolved into the more corporate consumer side...we don't want to be seen as purely a lifestyle agency anymore," she said.

Pierre Pinault, assistant marketing manager for Moet Hennessy Diageo Singapore confirmed the news.