Zuji goes viral to drive membership

Hong Kong - Zuji Hong Kong has kicked off a viral marketing campaign with the launch of a microsite aimed at driving repeat purchase and building brand awareness for the online travel company.

The "Gotta Go Back" campaign launches today (19 February) and will run for 10 weeks where users could post photos of a featured destination of the week and invite friends to vote for them and get a chance to win a free trip.

The Airport Express has signed up as an advertiser on the microsite along with Rimoaa, a lugguage brand company.

A marketing campaign to promote the micro-site has also kicked off in local travel magazines such as U Magazine, Eat & Travel Weekly, Apple Daily, The Standard and online at atnext.com.

Bash developed creatives and Pixel Media handled media buying and planning for this campaign.