Carrefour hires Euro 4D for online push

Shanghai - Carrefour China has appointed Euro RSCG 4D Shanghai to handle digital marketing tasked to improve the retailer's online capabilities in China.

Euro RSCG 4D will focus on revamping Carrefour's China website, developing online campaigns as well as maintaining the company's e-shopping site.

Richard Tan, CEO for Euro RSCG, Greater China, said that the agency will enhance Carrefour's brand equity and member loyalty in the online space.