JWT gets Bumrungrad

Thailand - Bumrungrad International Hospital has selected JWT Bangkok to handle its creative business.

"We were all impressed with JWT's work for other clients and we felt there was good chemistry between our teams. Ultimately, we selected JWT for our entire portfolio because we liked the work they developed for the test project," Kenneth Mays, marketing director for Bumrungrad, said.

"The whole team was inspired to have the opportunity to work with Bumrungrad, a hospital that sets the bar on world-class service and professionalism," Bob Hekkelman, MD for JWT, said.

JWT will focus on communication in Thailand.