CitiFinancial hits OOH sites

Hong Kong - CitiFinancial, the consumer financing arm of Citibank, is extending its most recent marketing promotion campaign to out-of-home from this month.

The campaign, developed by Publicis Hong Kong, was created last month to adjust consumers perceptions and beliefs on payment methods.

In addition to the TV commercials, print and in-branch material, CitiFinance’s new posters and point-of-purchase (POP) or retail display about credit card payment will hit Hong Kong’s MTR stations this month.

Citi is expecting to garner more public attentions by using different media strategies and increase consumers’ awareness about the potential consequences when accumulated card payments are mishandled.

According to a spokesman at Publicis, CitiFinancial and Publicis have been partnering since last May in HK, but the campaign will end in March this year.