Time Out confirms Hong Kong launch

As reported by Marketing, Rubicon Communications has picked up the license to publish the local edition.

Time Out Hong Kong will be published as an English biweekly magazine and sold at retailers such as Dymocks, Bookazine, HMV and Page One as well as selected newsstands and supermarkets.

Leo Burnett Hong Kong will handle the creative campaign for the magazine's launch.

Desiree Au has been confirmed as publisher of Time Out and former Post Magazine staffer Paul Kay (pictured) has been named editor.

Cathy Runciman, Time Out International Managing Director, said: "The Time Out Hong Kong team have big plans for our 24th city magazine in the international network. Time Out is the perfect companion to a city with such a socially and culturally active population."