Thu, 24-Jul-2008
Grey to deliver StemCord ads and marketing
Raju
Published: Feb 14, 2008
Singapore - StemCord, Singapore's first private cord bank, has handed its advertising and marketing account to Grey Singapore.
CEO for Grey Singapore, Subba Raju said the win was pleasing as it has a greater impact on society. Cord blood is the blood that remains in the umbilical cord after the delivery of a baby and is rich in stem cells which can be used to treat various types of cancers and blood disorders.
"Families worldwide are banking their child's cord blood because it contains stem cells that may be useful to the baby and the family," Valerie Wong, GM for StemCord, said.
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