SilkAir names final four

Singapore - SilkAir has whittled down the shortlist for its $1.5 million creative account to four agencies with incumbent O&M, JWT, Y&R, and Saatchi LAB going through to the next round of reviews.

Grey and Bates 141 Singapore (in partnership with Blue) were left out.

As reported by Marketing, the account when up for review in early December 2007 with six agencies then shortlisted in early January. A spokesperson for the airlines confirmed the news and said a winner will be announced at the end of this month.

The initial contract is expected to span two years and the first round of ads will roll out in April.