Acision and OgilvyOne now allies

Singapore - Acision and OgilvyOne have partnered to form a mobile marketing alliance to benefit marketers and carriers.

Leveraging on OgilvyOne's marketing expertise and Acision's mobile delivery capability, the partnership allows end-to-end customer value management solution, providing advertisers with brand engagement over multiple channels, while assuring control, brand protection and mass market level revenues for carriers.

"Mobile operators have been vocal about their hopes for mobile advertising, but the discussion should really be about mobile marketing. While ideas for advertising are often focused on the simple process of sending unwelcome brand messages to a consumer, the real potential lies in the targeting and delivery of marketing communications both for the operator themselves and for third party brands - addressing churn and opening the opportunity for new revenue models," Rory Buckley, CEO of Acision, said.

"What has been missing until now is a bridge between the marketing and telecoms worlds. Working with OgilvyOne, we are now in a position to offer support for the complete mobile marketing value chain; from an understanding of today's mobile subscriber, through the technology, right into the brand strategy."