Tourism Oz calls tender
Tourism Australia released tender documents last Friday (8 February) and said a decision is expected to be finalised by July this year.
M&C Saatchi landed the creative business in 2005 and went on to create the now famous "So where the bloody hell are you" slogan.
According to tender documents, the account has an estimated value of A$64 million (HK$450 million).
The Australian Government Solicitor has been appointed to over see the tender process and independent pitch consultant The Agency Register has been appointed to provide strategic advice.
- Carat Asia Pacific
- MandC Saatchi