Twinity marketing to become reality

Singapore - Metaversum will soon launch a new virtual world Twinity, which is pitched to closely mirror the real world, and wants to educate marketers on the benefits of using it as part of their marketing tools.

To aid its bid, Metaversum has appointed The Pacific West Communications as its lead integrated marketing agency for Singapore.

The agency is tasked to develop an integrated marketing strategy through mainstream media, new media and social networking channels, manage partner and developer relations and as well as develop its business leading to the impending launch.

"The upcoming launch of Twinity will provide both the public and business a completely new virtual world approach to enrich their personal life, communication and media behavior and marketing outreach respectively," Andrew Peters, APAC regional director, The Pacific West Communications, said.

A Facebook group has also been created by The Pacific West Communications for the pre-launch awareness campaign for Twinity, which is currently still in private beta.