Just Gold moves to M&C

Hong Kong - Jewelry brand Just Gold has hired M&C to manage its 2008 campaign for Just Gold / Just Diamond project.

M&C takes over the business from incumbent Leo Burnett and has been appointed for the Hong Kong, Taiwan and China markets.

William Hui, group brand manager of Just Gold, said the appointment was a strategic move to kick off 2008 with a new set of fresh creative ides.

We are certain this new partnership will bring sparks to our campaign and consolidate our leadership in Greater China," Hui said.