Times Publishing PR goes for Priority

Singapore - Times Publishing has handed its PR account to Priority Consultants following a closed-door pitch which incumbent Batey Consulting declined to take part in.

Priority Consultants will now handle corporate PR and communications management for all the brands under Times Publishing Group including Marshall Cavendish, Timeslink (Retail), Times Publishing, and Times Printing.

The contract is for one year and according to MD for Priority Consultants, Kunalan Chakravarthy the agency's mandate is to work with Time's corporate communications team to promote the various brands and the group name in the Singapore and Malaysian markets.

The account was at Batey for around nine months and ended in December 2007.