HBA hands GHC regional PR task

Singapore - Hospitality interior design company, Hirsch Bedner and Associates (HBA) has appointed Grebstad Hicks Communications (GHC) as its PR agency for the Asia region.

GHC director, Paul Hicks (pictured) said GHC would now represent HBA across "Asia's burgeoning markets". HBA has regional offices in Singapore, Hong Kong, New Delhi, Dubai, Tokyo and Shanghai and the appointment is seen by the company as part of its growth strategy for the region.

"With the explosion in wealth and prosperity in the Asia region, and an influx of global hospitality brands, China is an enormous fast-growing market which we are already actively participating in and aim to take an even greater role in the future," Ian Carr, principal for HBA said.

GHC is a Hong Kong based agency with offices in Singapore and Shanghai, and provides professional counsel and strategic communications services to clients in the luxury lifestyle, travel and tourism and hospitality sectors. The Singapore office was set up around six months ago and is headed by account manager, Lynn Yeow.

Current Singapore clients include, New Majestic Hotel and Hotel 1929, to name a few.