Weekend Weekly brings dining to mobile

Hong Kong - New Media Group's Weekend Weekly has partnered with Hutchinson 3G to launch a dining channel on mobile phones available for subscribers.

Sabsen Chen, general manager for NMG Digital, said that the partnership with Hutchinson would allow the travel magazine to tap on the telco's current subscribers comprising of the 20 to 30-years-old segment that has a high engagement level with WAP service.

The Chinese language mobile dining channel, based on a monthly subscription model, features content highlights from Weekend Weekly, daily dining news and unlimited access to its dining search engine that allows consumers to click and book services on their phones.

Chen said more features will be added in the coming months including allowing consumers to sms the restaurant details directly to their friends and receive discount offers based on locations.

For marketers, he added the channel would provide a platform for sponsorship opportunities and revealed that several banks have already shown interest.

A marketing campaign via sms, tele-sales, e-newsletter and in-store promotions has also kicked off for this launch.