Properties eye Changi Airport

Singapore - China New Town Development and Far East Organisation have launched ad campaigns with Eyecorp at Changi Airport T2, and are the first property advertisers on the medium.

Both advertisers targeted the Immigration Arrival Hall which promises high dwell time views by passengers in queues.

China New Town utilised the Trivision display to reach out to its target audience.

MD of Equal Brand Design, the creative agency for China New Town Development, Tan Wee Han, said," We want to establish our client as a leading developer in China reaching out to property developers in Asia for partnership and development opportunities for properties in China."

Far East Organisation launched its corporate branding campaign with wall wraps measuring 4.9 m by 14.3 m. It also promoted its residential properties through the landscape digital screen at the airline lounge area to reach business decision makers.