Media relations - MMHK Feb

Joseph Chow, editor-in-chief Elle & Elle Decoration HK

Target audience? Sexy, stylish and spirited working women aged 25 to 35.

Main focus? Report and forecast international fashion, beauty and lifestyle trends, at the same time turning the international focus into local, practical, accessible ideas. In short: we provide the key for readers to become sexy, stylish and spirited.

USP? The only truly international women's glossy backed up by a global network.

Preferred PR approach? Unique and personalised.

Worst time to contact you? Always welcome to contact me, but preferably by email.

Preferred day in attending events? I'm always less busy these days - but who can tell in advance! Even I can't!

Deadlines and materials? As early as possible.

Dos and don'ts when approaching you? Do be friendly and helpful and please do not put me in a difficult position.

Best PR approach so far? I've been invited to a press trip to Bordeaux. They provided me with a private guide, I visited the Big Five, dined with the owners of the Grand Cru wineries and stayed in the chateau. That, to me, is unique, personalised and intimate.

Your attitude towards a free lunch? Free lunch never exists!

 

Mag Leung, Fashion & Beauty

Target audience? Tailor-made for women of age 18 to 35, especially office ladies who are style-conscious and have a passion for quality of life.

Main focus? Fashion, beauty, health & fitness, leisure and celebrity news.

USP? A high quality weekly magazine with in-depth information on specialised and functional fashion and beauty tips.

Preferred PR approach? Email and follow-up call.

Worst time to contact you? Don't call before noon. Late afternoon is the best.

Preferred day in attending events? Preferably on Tuesday.

Deadlines and materials? For features, one week before day of issue. For breaking news, Thursday is the last chance.

Dos and don'ts when approaching you? Have a basic concept on our editorial style and content. Approach the right editors and pass the relevant materials for their section to cover.

Best PR approach so far? Not much difference.

Your attitude towards a free lunch? I'll attend a lunch to keep contact with PR who is important to our magazine. Free or not is not the main point.

 

Ivy Chan, chief editor, Jessica Magazine

Target audience? Affluent women aged 25 to 35 with high spending power who have a passion for fashion and beauty.

Main focus? Empowering women with our high quality pictures and editorials on in-depth and professional interviews, update fashion trends and women's lifestyle.

USP? As HK's number one women's glossy, our focus is being the preferred choice for a woman's relaxing joy.

Preferred PR approach? By ways of: "You've got mail", "let's have lunch", courtesy calls and those with exclusive stories ready to jump out at us.

Worst time to contact you? Time can be made for those with a good pitch....

Preferred day in attending events? Anytime other then the middle of the month (our deadline) and weekends.

Deadlines and materials? End of each month.

Dos and don'ts when approaching you? Dos... know Jessica and your product. Don'ts....overkill.

Best PR approach so far? I'll tell you next time.

Your attitude towards a free lunch? Let's be realistic...and just share.

 

Xaven Mak, chief editor Harper's Bazaar

Target audience? Executive women aged 25 to 40 years. Well educated and high spending power.

Main focus? High-end fashion.

USP? We're the only women's magazine to focus only on high-end fashion.

Preferred PR approach? Call or email.

Worst time to contact you? After 7pm and weekends.

Preferred day in attending events? Monday to Friday.

Deadlines and materials? Between 15 and 17 every month.

Dos and don'ts when approaching you? Stay away from my weekends.

Best PR approach so far? Email first then follow up with a call.

Your attitude towards a free lunch? It's part of the job.