REACH out to UP BrandBuzz

Singapore - Ministry of Community Development Youth and Sports (MCYS) has appointed Up BrandBuzz to handle communications for REACH - a public feedback portal.

"It's good to start the year on a positive note and we are thankful for this win. The team had great fun over Christmas working on it and hopefully, that comes through when the work breaks. If not, complaints and constructive criticism are welcome at the portal," UP BrandBuzz's MD Anand A.V., said.

The brief from the MCYS is to create greater awareness for portal among youths and PMEBs, hitting mainly outdoor, transit and online media and will be supported by BTL at ground events. The rollout is likely to be after Chinese New Year,

The year-long partnership was made official on 18 Jan and three other boutique agencies submitted their proposals for the tender.