Profero and Plan.Net win Lufthansa global duties

Global - Lufthansa has appointed Profero and Plan.Net as the aviation group's global lead digital advertising agency covering all online campaign creatives for over 30 countries including the APAC region but not the US.

Plan.Net Group has worked for Lufthansa for several years in Germany and the global expansion is seen as a natural extension of this work and goes along with the strengthening of the Profero and Plan.Net partnership which was first set up in October 2001.

Profero will cover all work across Asia, Italy, Spain, UK, and South America while Plan.Net will be in charge of central coordination out of their Munich office as well as handling campaign creatives in 18 countries, including Scandinavia, Belgium, France, Russia and the United Arab Emirates. The offline campaign will be developed by Berlin-based agency McCann Erickson Communication House.

"Working for one of the best known international German brands as the global lead agency for online campaign creatives is a further step in our goal to work for global brands and supports our global expansion together with Plan.Net. We are very happy that Lufthansa has expressed their trust in the team to handle this challenge giving us a superb reference as a partner for global brands," Daryl Arnold, global CEO for Profero said in a statement.