Global - Coca-Cola has launched a corporate blog, 'Coca-Cola Conversations', to serve as a platform of exchange between fans and to share new products and marketing announcements.
The blog's primary author will be Coca-Cola archivist and resident historian, Phil Mooney, who will solicit questions and respond to comments.
"We've created the blog to provide a forum for those who are passionate about Coca-Cola to communicate with us and connect with other fans of the brand around the world. It represents the first opportunity for people who have an interest in Coca-Cola to engage in an ongoing dialogue with us," Mooney said.
Contents include features such as the global phenomenon of Coke collecting, open Q&As, story submissions, photography and videos of rare artifacts from the Coke archives, as well as guest blog opportunities.