More Contiki Holidays for Lewis

Singapore - Contiki Holidays has extended its relationship with Lewis Public Relations and tasked it to handle a series of projects in Singapore and China starting this month.

"Since we started working with Lewis on building our brand and communications programme in Singapore, we have significantly improved our share of voice in the media. We aim to continue the success of our PR programme in Singapore and replicate this in China. It's crucial we have excellent partners who understand our industry and provide significant strategic guidance that helps us reach the right people with the right message," Nicholas Lim, director of sales for Contiki Holidays, said.

Lewis is responsible for positioning the Contiki Holidays' brand in Singapore and China as well as raising awareness of the services it provides. The PR programme will be led by Shawn Balakrishnan, senior account manager for Lewis.