Media Relations - Feb08

You're so last year

Get the scoop on what appeals to these fashionable editor's tastes.

 

Female

Target audience? The sophisticated, fashion-forward PMEB and white collar executive in her mid-20s to mid-30s.

Main focus? Definitive fashion, beauty and lifestyle trends, both locally and internationally.

USP? Authoritative fashion and beauty coverage.

Preferred PR approach? A personal approach, followed by an email and all necessary materials.

Worst time to contact you? Any time is fine.

Preferred day in attending events? Friday after 4pm is always the best.

Deadlines and materials? Ideally, three months before the targeted issue.

Dos and don'ts when approaching you? Prompt replies are always appreciated.

Best PR approach so far? A detailed emailed pitch in line with our magazine, followed by a quick lunch to discuss the possibilities, and prompt couriering of all necessary materials.

Your attitude towards a free lunch? I won't usually have the time, but it'll be good for building rapport.

Pearlyn Quan

Editor

SPH Magazines

 

Her World

Target audience? The stylish achiever aged 25 to 39.

Main focus? Features, fashion, beauty, and lifestyle.

USP? Our strong reach as the best-read women's magazine in Singapore based on the Nielsen Media Index 2007.

Preferred PR approach? A creative pitch that's relevant to our readers is always welcome.

Worst time to contact you? You can email any time.

Preferred day in attending events? Any day during the first two weeks of the month.

Deadlines and materials? Two to three months ahead of the event date.

Dos and don'ts when approaching you? Have a strong newsy angle to pitch, preferably one that's exclusive to Her World. And remember - it's Elisabeth with an ‘s' not a ‘z'.

Best PR approach so far? Anyone prompt with information and upfront about what they're trying to achieve.

Your attitude towards a free lunch? If you have an idea to pitch, you can contact me anytime. It doesn't have to be over lunch.

Elisabeth Gwee

Editor

SPH Magazines

 

BeautyBlackBook

Target audience? 28 to 45 year old females. Beauty junkies who already know their basics.

Main focus? BeautyBlackBook focuses on all aspects of beauty/wellness/aesthetics with an element on accessories.

USP? We'll be the first to harness aesthetic and medical tourism knowledge for our readers.

Preferred PR approach? Email first with background information, a follow-up to ascertain interest, or if it's a true exclusive that we know will grab our readers, we'll be picking up the phone to you.

Worst time to contact you? Weekends and late nights.

Preferred day in attending events? Just not Sunday.

Deadlines and materials? Two months lead time.

Dos and don'ts when approaching you? Make it relevant and unique. Flip through the magazine before talking to us.

Best PR approach so far? From WOM Communications - it was a true understanding of the magazine, before suggesting some angles that could work and relentless following-up with relevant information.

Your attitude towards a free lunch? There's no such thing as a free lunch. There is such a thing as a network lunch though.

Lisa Marie Tan

Editor

Viscion Media

 

Elle Singapore

Target audience? The thinking fashionista, aged late 20s to early 40s, who is affluent, discerning and cosmopolitan.

Main focus? Elle is a premium women's fashion, beauty and lifestyle magazine.

USP? Singapore Elle offers a mix of local and international content with a uniquely Singapore flavour.

Preferred PR approach? Emails followed by a phone call but if I'm overseas, SMS me instead.

Worst time to contact you? Usually around 4pm.

Preferred day in attending events? Mornings (Tuesday to Thursday).

Deadlines and materials? Three months before.

Dos and donts when approaching you? Be clear about who you are, where you're from and what you're calling about. Give me a soundbite, not a thesis. Get responses to my queries within the timeframe specified.

Best PR approach so far? Life is short - just keep it simple, clear and concise.

Your attitude towards a free lunch? There is no such thing as a free lunch but it's a good opportunity to network, forge new partnerships and build on existing relationships.

 

Sharon Lim

Editor-in-Chief

MediaCorp Publishing