Suzuki dirt-bike invades airspace

Australia - Suzuki will be launching an in-store poster campaign created by Leo Burnett Melbourne next week, promoting the new Suzuki RM-Z450 dirt bike.

The poster creative reflects the adrenaline-charged culture of the dirt-bike community, at the same time highlighting the potential aeronautical power of the machine by showing a series of the bike's in-flight ‘road-kill' victims sporting dirt-bike tracks, including a pelican, a boy's kite and a parachutist. This is to convey the bike's extremely lightweight frame, designed for increased maneuverability and greater height during jumps.

"When it comes to dirt bikes there's nothing that spectators and riders want to experience more than a whole heap of air. We wanted to demonstrate the aeronautical power of the bike, and felt that a prank like this would appeal to the dirt bike fraternity's sense of humour. The posters also aim to express the sheer feeling of fun and exhilaration that riders experience when they are airborne," Andrew Woodhead, copywriter for Leo Burnett Melbourne, said.

The campaign launches on 30 January in Suzuki showrooms in Australia.