Mirror world sparks tourism opportunities

Singapore - Virtual Worlds is seeking corporate partners and tourism industry players to work with it on the world's first virtual tourism platform, Mirror World, which is now in beta version.

Launching worldwide to consumers at the end of this year, the online virtual world brings forth a wealth of opportunities for marketers for industry operators such as hotels, shopping malls, retail outlets, airlines and FMCG owners to place strategic messages or showcase their destinations and facilities.

This is because Mirror World brings users through a real-life replicated environment featuring three-dimensional key tourism destinations, places of interest and historical sites, where they can interact with each other online, even participating in in-build game quests and getting virtual coupons and vouchers.

Virtual Worlds is currently in discussion on several projects with tourism authorities and facilities operators in Asia Pacific and Middle East to build 3D replicas of places in these regions. Headquartered in Singapore and USA, the company expects to completely map the globe in phases.

"This is an important and necessary step in the development of Virtual Worlds. Virtual Worlds has always been depicted with a fantasy - it's about time we changed that thinking and use of the same technology to make the world a smaller place. Air travel & tourism is booming with the availability of budget airlines, consumers are beginning to be more world-conscious, what is missing is a technology and a platform to showcase the world in 3D to a global audience. We hope to be the partner with many of the worlds interesting places and help them showcase what they are doing to make the world a more interesting place," Terence Mak, director of Virtual Worlds Asia, said.