Traditional media losing ground

Hong Kong - TV and newspapers have lost a significant share of clients advertising spend to outdoor and interactive media, despite a 11.7% year-on-year increase.

Latest figures from Admango show that while traditional TV, newspaper and magazine remain the key media, the data shows that interactive has increasingly become a popular channel for marketers to promote their messages.

Within the interactive ad spend category, Yahoo! Hong Kong dominated at 52.9%, followed by Atnext.com at 13.8% and MSN messenger with a mere 5.1% share.

Other popular portals that made it into the interactive mix include on.cc, headline, Sina, Singtao and she.

The top three categories for interactive include banking, education and computers and internet with PCCW as top advertiser having spent $34 million, followed by Citifinancial and The Wall Street Institute.