O&M planning adds Korean, Filipino flavour

Singapore - Ogilvy & Mather Singapore has boosted its planning team, hiring Jiyoon Kim and Eileen Borromeo as planning director and account planner respectively.

"Channel neutral planning is a pivotal part of optimising Ogilvy's full capabilities in the best interests of our clients. Strengthening the quality and reach of the account planning team has been an essential part of this optimisation," Gorse Jeffries, executive planning director for Ogilvy & Mather Singapore, said.

Kim was previously head of strategic planning at Leo Burnett Korea while Borromeo moves from O&M Philippines where she was regional planner on Kimberly Clark (Kotex) for SADEC, and has worked on FMCG clients like Unilever and Nestle - she will now work on regional Nestlé (Milo) and Kimberly Clark (Kotex) as well as various Ogilvy Healthworld accounts.