Axis represents Nokia Ad Biz

Australia - Mobile marketing and advertising company Axis Media Communication has gained exclusive rights to sell and market Nokia Ad Business solutions for mobile through Nokia.mobi to advertisers in Australia and New Zealand (ANZ).

Under the agreement, Axis Media will represent Nokia Ad Business when dealing with advertisers and publishers in ANZ for Nokia.mobi. The mobile site offers a device-optimised internet experience to Nokia handset owners, including device support, recommended mobile links, shopping links and a device-specific download section consisting of wallpapers, ringtones and videos.

"With access to hundreds of thousand of consumers in the Australian and New Zealand markets plus millions throughout the Asia Pacific region, the innovative Nokia.mobi property of Nokia Ad Business provides a new opportunity for brands to develop one-to-one connections with today's mobile consumers. It means advertisers can now reach more consumers on their mobile device," Leigh Monti, Axis Media's managing partner said.

Mike Baker, VP and head of Nokia Ad Business, adds that Axis Media is a proven enabler in the new media realm in Australia and New Zealand and will provide valuable strategy for the marketing and sales of Nokia Ad Business in those countries.