Catapult scoops Swensen's tactical

Singapore - Swensen's has appointed Catapult Advertising as its tactical AOR for 2008- working mainly on monthly promotional and festive ads.

The year long retainer sees the agency tasked with conceptualising and designing ATL, and BTL ads which include in-store POS, radio, digital and insertion of press ads.

Formul8 previously worked on the account and according to Kevin Khoo, ABR's director for food services division, Swensen's is also on the prowl for a branding agency. Swensen's is owned by ABR Holdings.