Saatchis charges up its digital power

Singapore - Saatchi & Saatchi Singapore has appointed Nathan Hackstock as digital creative director and Simon Lazenby as digital business director.

"We are not setting up a solo digital organisation at Saatchi Singapore. Hackstock will be teaming up with our creative leaders - Richard, Andrew and John, to ensure that technology is driving our creative solutions at every turn with inspiration and innovation. Lazenby will work across our entire client base to make sure that from a communications planning perspective our client's have the right digital thinking in their strategy, implemented with precision and measurement," Michael Rebelo, CEO of Saatchi & Saatchi Singapore, said.

Hackstock was previously Clemenger BBDO Sydney's digital ECD and was also responsible for building up Tequila of TBWA\Chiat\Day LA's digital offering. Lazenby brings with him 10 years in online experience across the UK, North America and Asia Pacific. Prior to this, he was the digital head for M&C Saatchi in Australia.