Agencies must manage growth

Hong Kong - Patrick Stahle, CEO of Aegis Media Asia Pacific, said Asia will be a growth region of the future, but warns agencies must manage and embrace growth.

Speaking to Marketing, Stahle said one of the biggest challenge facing the company this year will be to embrace and manage growth.

“We believe Asia Pacific is really the growth region of the future. It will not take many years before China is the second largest spender in advertising in the world. Because the growth is so much quicker it's going to be very important to have a strong network," Stahle said.

"A key challenge in general is to embrace the growth of the region and manage the growth of the region. That goes both for offline and online businesses. That also means embracing some of the new services and new opportunities that come up in terms of digital solutions and anything from mobile to classical web marketing," Stahle said.

Read the full in January issue of Marketing or interview online.