TNS locks in media measurement

Beijing - TNS has been awarded another 10 years of running the TV and radio audience measurement in China under its joint venture with CSM Media Research.

Paul Wang, MD for CSM Media Research, said its audience measurement data has provided excellent support to a variety of brands, products and services seeking to build their share in China's consumer market.

He added that MNCs from the FMCG sectors such as Procter & Gamble and Unilever were among some of the companies that have benefitted from the company's research services.

With the licence renewal, Wang said that the company will continue to increase its TV audience measurement coverage in 2nd and 3rd tier cities in China in response to increasing demand from marketers shifting their attention towards the rising buying power in suburban areas.

Another area include upgrading its audience measurement tool with plans to install 3,500 PeopleMeters this year.