Four tussle for StarHub's media account

Singapore - StarHub has embarked on a closed door pitch involving incumbent Zenith Media, Mindshare, PHD and Starcom to appoint a new AOR for its media business.

A spokesperson for StarHub said, "This is in keeping with our continued evolution to find fresh and innovative media strategies that can effectively promote StarHub's 'hubbing' strategy, as well as to maintain good corporate governance."

The pitch process was initiated last November and the account winner will have to undertake media strategy, planning and buying starting from its appointment date which is likely to be announced early February.

Zenith's CEO Harpreet Singh declined to comment on the pitch.