Crush and Bang climb to the Pinnacle

Singapore - Automotive company Pinnacle International has named Crush Advertising and Bang Public Relations as its agencies of record as of December last year.

Crush and Bang will develop strategic and tactical campaigns for Pinnacle to elevate the company's image in the automotive industry. Valerie Tan, managing director of Pinnacle International, said the company chose TNBT as it was in need of a communications partner that provided total integration of services, has regional outreach, and who thinks big, in and out of the box.

"With car buyers being more discerning and knowledgeable, Pinnacle International recognised the need to revamp themselves to be seen as a dominant and reputable player," Leonard Kang, general manager of Crush Advertising, said.