SES exhibitions swim Upstream

Singapore - Singapore Exhibition Services (SES) has appointed Upstream Asia as PR agency for two trade events, namely CommunicAsia2008 and BroadcastAsia2008.

Upstream Asia will oversee media publicity and media relations efforts in key markets in Asia Pacific, on top of providing strategic counsel and support for the two events in Singapore. CommunicAsia2008 and BroadcastAsia2008 will be held alongside other exhibits - EnterpriseIT, InteractiveDME and CG Overdrive - from 17 to 20 June at the Singapore Expo.

Mike Liew, Upstream Asia's managing director for SE Asia, said the agency intends to further develop the events' brand names and make this year's shows more relevant to technology vendors and end users than before.

"Upstream Asia has demonstrated an in-depth understanding of our business and a fresh perspective that will enhance CommunicAsia and BroadcastAsia's status as the region's premier ICT and media events," Lindy Wee, SES's director for PR and conferences, said.