Asia Pacific - SPE Networks Asia has appointed Jack Lim as VP of advertising sales & marketing, replacing head of ad sales Gregory Ho, who has been promoted to VP and GM for Animax Asia.
Lim (pictured) was previously communications director at IBM ASEAN and South Asia. Prior to IBM, he was in various sales and market development positions at GE and CNBC.
As VP and GM for Animax Asia, Ho is responsible for overseeing all aspects of the channel operations, including programming, marketing and on-air presentation.
Both will report to Ricky Ow, general manager for SPE Networks Asia.
Ow said Lim's experience in traditional media and technology industries will position him well to lead in growing the existing business and develop new ad strategies in the digital media era.
Ho, joined SPE Networks Asia in 1999 as director of Marketing for AXN where he created brand campaigns and signature events and later as ad sales head before assuming new responsibilities for Animax Asia.