Publicis's Goh goes Tomorrow

Singapore - The Tomorrow Group has appointed former Publicis group account director Robin Goh as its local MD.

"I have worked with B2B marketing all my life - MediaCorp and PCCW on the client side, and at Batey, Bates/141 Worldwide, and Publicis on the agency side," Goh says. "There is a clear need of a B2B agency for telcos, hi-tech companies, industrials and professional service providers in insurance, banking and media in the region. It's a big difference selling one hand phone or one insurance policy to a consumer and selling a total solution to a corporation with hundreds or thousands of employees."

His past clients included HP, Nokia, Visa and he has worked with more than 30 technology and banking clients on a regional level.

The Tomorrow Group helped launch SingPost's new DM division, DMrocket.