Pixel Media bounces into NBA.com

Regional - Pixel Media has won the contract to sell advertising across the National Basketball Association's (NBA) NBA.com.

As marketers seek to capitalise on the growing popularity of sports and the Olympic Games, Pixel will represent NBA.com in Hong Kong, Malaysia and Singapore.

The appointment is not Pixel's first foray into the sports arena, the listed company has existing partnerships with Atnext Soccer, AppleDaily Sports in Hong Kong and Sohu Sports in China.

Kevin Huang, group CEO at Pixel Media, said while basketball was still small around Asia, it was growing.

"Basketball is small in Asia, but the NBA has made some big efforts to boost its profile," he said.

"Soccer is huge, but it's associated with many vices, the NBA is a much cleaner, family orientated sport."

Late last year NBA China signed 11 major brands including adidas, Coca Cola, DHL, Gatorade, Lenovo and McDonald's as major partners.

The Venetian Macao has teamed up with NBA to organise a Special Olympics basketball clinics.

Huang said around Asia, NBA.com reaches more than five million unique users each month, with more than 40 million page views.

He said Pixel will target advertisers from the sports, technology, music, entertainment, food and beverage and consumer electronics sectors.