Publicis Modem signs strategic planner

Singapore - Publicis Modem Singapore has hired ex-Bates141 new business director Michelle Beh as strategic planner.

"Michelle has great experience across both integrated and tactical campaigns. To that point, her skills naturally dovetail into the Modem offspring. She is a great asset to the team," Will Anstee, GM for Publicis Modem Singapore said.

At Bates141, Beh handled local, regional and global accounts such as DBS Singapore, STB, Carrier, Nokia and StarHub. According to Beh, she will move into a planning role on the HP regional business and that it would be an interesting challenge to work with the Publicis Modem team to move solutions to beyond traditional advertising.