Grey conferred Kaplan's ad account

Singapore - Kaplan Singapore has awarded its advertising account to Grey Singapore after a three-way pitch.

"We were looking for a strategic partner to develop the Kaplan brand and engage students on a more personal level. Grey Singapore has created a campaign that positions us as the market leader in higher education and training, giving students a hope for a brighter future. The work is sound, polished and highly-effective and you'll see the first ads running very soon," Alvin Teo, deputy marketing director for Kaplan said.

Kaplan, education services provider, is a wholly owned subsidiary of The Washington Post Company.