New work January

1. Campaign: Chan Phase 2

BRIEF: In the new commercial, Jackie again teams up with Olympic basketballer Yao Ming. While using his Visa card to make a simple purchase, Jackie finds himself in comical situations and eventually lands up in the thick of the action at the Beijing 2008 Olympic Games.

CLIENT: Visa International

AGENCY: BBDO

MEDIA: OMD

CREATIVE: Danny Searle /Rocky Ranallo

PRODUCTION: Film Graphics

 

2. Campaign: Eco Couture- Become an anti-hero

Brief: Eco Couture is a new brand of products made from refusal material, with no budget added the brand exploits to the limit the free resources available, so the campaign to advertise the new bags needed to follow that spirit. By creating those anti-heros we could communicate personalization and activism which are the core values of the brand, plus give a fantasy touch. As models we use ourselves and we printed in house flyers. Then we invited customers of the brand just in the moment they purchase at the shops, to pose for us with the product and become anti-heros, thus creating a very interactive and effective, for the cost, campaign.

CLIENT: Eco-Couture

AGENCY: The 091 Estudio

CREATIVE: Javier Serrano

 

3. Campaign: Donation Appeal Campaign

Brief: With Hong Kong Cancer Fund celebrating 20 years of service and their support centre Cancer Link marking ten years in the community, Eight has crafted the campaign to support these resources that benefit 38,000 people a year. "The fact is, cancer affects everybody, either directly or indirectly, at some point in their lives," he adds. "Our strategy is to say that, by donating to Hong Kong Cancer Fund, you are donating to yourself, your family and friends. We made the message relevant to everyone," says Eight's Creative Partner Chris Kyme.

CLIENT: Hong Kong Cancer Fund

AGENCY: Eight Partnership Limited

CREATIVE: Chris Kyme/ Patrick Tom

PRODUCTION: WOWWOWTANK

4. Campaign: GSK Fenbid

Brief: Ogilvy & Mather Beijing and GSK launched a new national campaign to promote GSK's Fenbid. The campaign is unique in China in that it leverages emotion to connect consumers to the core attributes of the product. The TVC helps to reinforce Fenbid as a product that does more than stop pain, but conquer difficulties. Ogilvy & Mather is leveraging different communication channels to effectively promote Fenbid in the China market, this includes TVC, print, radio, OOH, online, and retail.

CLIENT: GlaxoSmithKline

AGENCY: Ogilvy & Mather Beijing

CREATIVE: Kweichee Lam

PRODUCTION: Xu Weiwei